Inshi Apartments:
Brand Recognition.
Problem
Lack of brand recognition and memorability.
Solution
Creating strong associations with the business for existing and new customers through various sensory channels. Building emotional attachment to the business for long-term relationships.
Work Stages:
To achieve this goal, several necessary tasks were completed, including:
сompetitor analysis and their uniqueness
detailed analysis of the company, its strengths, and opportunities
determining specific goals of the company
creation of a marketing plan, which includes: rebranding, developing a website with a focus on usability, improving service design through clear sales scripts and on-site customer relationships, creating a brand hero "key," updating the content plan for social media, targeting strategy and working with bloggers, contextual advertising, forming messages through a slogan, service design linked to the slogan, mental and physical presence of the brand, PR and the personal brand of the owner, etc
customer segmentation and their desires, developing an approach to customers
model of long-term relationships with the company
Result
An emotionally attached customer who will generate long-term revenue. Customers associated living in Lviv with Inshi Apartments.