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New YOU:
Branding from Scratch.

Problem

There is an idea for a business in the field of rehabilitation and massage, but it lacks a name, brand identity, concept, brand book, social media presence, website, etc.

Solution

Analyze the target audience, their needs and preferences; come up with a name, logo, brand identity; brand all necessary brand attributes; launch social media, organize a giveaway, advertising strategy, etc.

Work Stages:

Market analysis (customers, competitors)

Selection of possible name options, checked for uniqueness

Organizing the patenting of the name, all necessary documents for this process
Creation of a logo and 3 brand identity concepts

Creation of a logo and 3 brand identity concepts

Refinement of the chosen brand identity concept, creation of a brand book

Design of all brand attributes agreed upon before collaboration, preparation of working files

Preparation of design for brand attributes needed for signage, price lists, business cards, social media design, etc.

Conducting a photo shoot and video shoot for social media

As a GIFT: free social media management for a month, launching social media and filling the page with 30 posts and all necessary information

As a GIFT: a marketing plan for 3 months.

Result

A new brand, New You Massage Zone, was created from scratch and a marketing plan was prepared.

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