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Insha KAVA:
Branding from Scratch.

Problem

There is an idea for a coffee shop but lacks a name, brand identity, concept, brand book, social media presence, etc.

Solution

Analyze the target audience, their needs, and preferences; come up with a name, logo, brand identity; brand all necessary brand attributes; collaborate with an interior designer for branding the venue internally; launch social media, run opening day promotions, and work with bloggers, etc.

Work Stages:

Analyze the target audience

Select possible name options, checked for uniqueness (over 60 options)

Create a logo and 3 brand identity concepts

Refine the chosen brand identity concept and create a brand book

Design all brand attributes agreed upon before collaboration and prepare working files

Prepare the design of brand attributes necessary for the coffee shop interior, working files for printing in required sizes and formats

Conduct a photo shoot

As a GIFT: free social media management for a month, launching social media and filling the page with 30 posts and all necessary information.

Result

A new brand "Insha Kava" was created from scratch.

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