Gremi Hotel:
Marketing Department Launch.

Problem

The company aims to achieve high occupancy (80% off-season and 100% in-season) but lacks a clear action plan and team to achieve this goal.

Solution

Establishing a marketing department with clear goals, responsibilities, KPIs, and metrics for the effectiveness of each marketing process to achieve the company's goal.

Work Stages:

Setting company goals for 1 year

Customer analysis, segmenting them for clearer offer formation

Service design ""for clients"": redesign of premises, addition of game zones, movie viewing areas for bad weather, lounge zones for laptop work, training service staff on communication with specific customer segments, friendly communication through direct messages, etc.

Developing a marketing plan for increasing online and offline presence, launching advertisements, developing emotional creatives, emotional social media content, working with bloggers, etc.

Describing marketing department business processes to understand all necessary actions to achieve company goals, task distribution among in-house marketers, preparing job vacancies for needed staff and recruiting, as well as defining effectiveness criteria and KPIs for each employee

Forming a marketing team to achieve the company's goals: staff recruitment and training

Result

As a result of our work, a strong team was formed, which clearly executed the marketing plan and met the initial goal set by the company's management.

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Gremi Hotel: Marketing Department Launch.

Problem

Solution

Work Stages:

Result

Gremi Hotel:
Marketing Department Launch.