Baristoff:
Rebranding.

Problem

Lack of brand recognition by customers, difficulty in remembering the brand, chaos in advertising creatives, outdated design (website, signage, etc.), desire to visually "refresh" the brand.

Solution

Rebranding.
We "refreshed" the brand, making it more modern. We developed a brand book that clearly outlined the rules for using corporate colors and fonts, and created mockups of the main brand attributes.
We designed all previously agreed-upon brand attributes and prepared print-ready files.

Work Stages:

Market research (customers, competitors)

Internal company analysis (goals, plans, strengths, etc.)

Researched all products and services the company sells and plans to sell

Created 3 different brand representation concepts

Refined the chosen concept and created a brand book (rules for using corporate colors and fonts)

Created working files for the packaging of coffee, toppings, syrups, teas, etc. (over 10 items)

Created other corporate attributes as agreed upon by the client

As a GIFT, developed a catalog of products and services

Result

Updated Baristoff brand and new packaging for the company's main products - coffee, toppings, syrups, tea packaging, etc. Additionally, print-ready files for all necessary designs and a catalog of products and services. Designs are shown below.

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Baristoff: Rebranding.

Problem

Solution

Work Stages:

Result

Baristoff:
Rebranding.