MARKETING STRATEGY
The "marketing strategy" service includes goals, a plan to achieve the goals, value proposition, product improvement, detailed client analytics and segmentation, communication channels, communication platforms, etc.
Problem
The desire to globally develop the company and set goals for the next 2 years.
Common issues in companies include: lack of clarity on "where to go," chaos in marketing activities, no clear understanding of "what works" and "how it works," no clear understanding of "who the client is," no understanding of "why they leave us," etc.
Solution
Reaching a new level of income with the right marketing strategy.
We will set goals for 2 years and transform your business beyond recognition.
Clients will love you and bring long-term revenue.
Work stages
What you will get in the end
An updated company focused on customers.
Building long-term relationships with clients and doubling revenue.
Our case
As part of the marketing strategy service, a colossal amount of work was done, and unfortunately,
we cannot share everything with you, but we can share some of it.
Given:
A pizza delivery company in many cities in Ukraine planning to develop and expand (unfortunately, we cannot disclose it).
Company goal:
A sustainable development marketing strategy for the company.
To achieve this goal, a number of tasks were carried out:
- Market analysis and segmentation, empathy map (Product: Potential clients for each product, Customer segmentation (potential), Customer segmentation (client base), Customer segmentation (target audience))
- Company goals identified (Mission, vision, values, Finance (sales), Clients (service, wow factor), Communication (customer engagement), Internal processes, Innovations to achieve goals in all parameters, Brand goals, KPI)
- Situational analysis conducted (Situational analysis, Main products (brands), Product (brand) positioning, if any, Company capabilities and resources, Market, Conclusions and suggestions - how to improve the product)
- Company strategy described (Identifying key markets, Distinctive product advantages + communication about them, Product positioning in the market, Marketing goals, Sales goals, Internal processes, Brand strategy)
- Execution tactics described (Product CREATION, Place SOCIAL ACTIVATION, Price CASH FLOW, Promotion COMMUNICATION, Target audience, Purchase, Product testing, Public relations, PR, API and databases, Implementation plan, Budget)
- Strategic map created (Marketing goals, KPIs and metrics, Deadlines, Responsible persons, Cost level - budgets for each goal, QR on detailed goal tables)
- Marketing management planned (Platform selection, Team, V-zone)
A 2-year strategy that included financial indicators and scaling.
Result:
Developed marketing strategy for the company, planned marketing management, and clearly described 2-year strategy execution plan.